Also appears on labels as: parfum
One word that can legally stand in for dozens of undisclosed compounds. Like natural flavor in food, the blend is a protected trade secret.
Watched ingredients get highlighted on every product panel you open.
What the research says
Like "natural flavor" in food, "fragrance" is a protected catch-all: the blend is a trade secret. Some fragrance compounds are documented contact allergens, and dogs' noses are orders of magnitude more sensitive than ours.
For shampoos and litters, unscented or essential-oil-free formulas remove the variable completely. That's useful when you're troubleshooting itchy skin or a litter-box strike.
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General reference, not veterinary advice. Dose, breed, and existing conditions change the answer, so talk to your vet before changing what your pet eats. Think we got this wrong? Tell us and we log it publicly.
We flag it by name on 15 of them. Lowest scores first.
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1 more scored product lists this ingredient. Showing the 24 lowest-scoring.