Natural flavor
Also printed as: natural flavoring, natural chicken flavor
- What it is
- A legally protected catch-all for a flavor blend derived from a plant or animal source. It can be hydrolyzed protein, rendered digest, yeast extract, or nearly anything else in that family.
- Where it comes from
- Flavor houses, whose formulas are trade secrets.
- Why it's in the product
- Makes an extruded kibble taste like food.
- Safety and toxicity
- Not dangerous. The problem is that two bags carrying the identical label line can contain completely different things, and you have no way to tell.
- Who should be careful
- This is the ingredient that quietly wrecks elimination diets. An undisclosed flavor can contain the exact protein you are trying to remove.
General reference, not veterinary advice. Dose, breed, and existing conditions change the answer, so talk to your vet before changing what your pet eats.





