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877 products scored223 ingredients explainedNo paid placement
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Ingredient library

Worth knowing · Synthetic flavoring

Artificial flavor

Also appears on labels as: artificial and natural flavors, artificial flavors

Lab-synthesized flavor compounds, disclosed no more specifically than the natural version.

Watched ingredients get highlighted on every product panel you open.

Where it comes from
Flavor houses.
Why it's in the product
Palatability at the lowest cost.
Safety and toxicity
Approved and not associated with documented harm at food levels.
Interactions and who should be careful
Same disclosure objection as natural flavor: you cannot know what is in it.

We make the longer argument about this one on the natural flavor evidence page.

General reference, not veterinary advice. Dose, breed, and existing conditions change the answer, so talk to your vet before changing what your pet eats. Think we got this wrong? Tell us and we log it publicly.

Found in 13 scored products

We flag it by name on 13 of them. Lowest scores first.

Panel Score 44 out of 100, grade F: We'd skip it
9LivesPlus Careimported, not reviewed

flagged on this product's score page

Panel Score 51 out of 100, grade D: Better options exist
Milk-BoneSoft & Chewy Training Mini, Filet Mignon

flagged on this product's score page

Panel Score 67 out of 100, grade C: Proceed with caution
Fancy FeastClassic Paté Chicken Feast

flagged on this product's score page

Panel Score 71 out of 100, grade C: Proceed with caution
Fancy FeastCreamy Delights Chicken Feast with a Touch of Real Milkimported, not reviewed

flagged on this product's score page

Panel Score 71 out of 100, grade C: Proceed with caution
Fancy FeastKitten Tender Chicken Feastimported, not reviewed

flagged on this product's score page

Panel Score 71 out of 100, grade C: Proceed with caution
Fancy FeastKitten Tender Salmon Feastimported, not reviewed

flagged on this product's score page

Panel Score 71 out of 100, grade C: Proceed with caution
Fancy FeastSeafood Classic Paté Collectionimported, not reviewed

flagged on this product's score page

Panel Score 71 out of 100, grade C: Proceed with caution
Fancy FeastKitten Tender Ocean Whitefish Feastimported, not reviewed

flagged on this product's score page

Panel Score 71 out of 100, grade C: Proceed with caution
FriskiesLil' Slurprises With Surimi Whitefish In A Dreamy Sauceimported, not reviewed

flagged on this product's score page

Panel Score 71 out of 100, grade C: Proceed with caution
FriskiesTasty Treasures Accented With Bacon Turkey Dinner In Gravyimported, not reviewed

flagged on this product's score page

Panel Score 71 out of 100, grade C: Proceed with caution
FriskiesWarm'd & Serv'd Grill'd Bites With Chicken In Gravyimported, not reviewed

flagged on this product's score page

Panel Score 75 out of 100, grade B: Good, check the flags
FriskiesExtra Gravy Chunky With Beef In Savory Gravyimported, not reviewed

flagged on this product's score page

Panel Score 75 out of 100, grade B: Good, check the flags
FriskiesLil' Grillers Seared Cuts With Tuna In Gravyimported, not reviewed

flagged on this product's score page