Brand record
Baking-soda-based grooming and litter lines; transparent about ingredients, though the scented products use fragrance and (in shampoo) a formaldehyde-releasing preservative.
Transparency grade
Church & Dwight publishes full ingredient disclosures online, so the panel is auditable even where it leans on fragrance and clay.
No recalls on record for this brand. That's the record we like to see.